Dan Keough (pictured) describes technology in practical terms: tools to keep clients happy. Priorities, he said, have shifted from simply using tech to support business.

“Today’s leaders are looking at how we can use technology to bend the cost curve for clients, and what kind of innovative solutions we can find that would help our clients identify risk sooner and drive down costs faster," said Keough, the veteran chairman and CEO of broker Holmes Murphy & Associates.

Keough runs a 90-year-old independent insurance broker and industry player with more than 1,000 employees and over $260 million in annual revenue. The Iowa-based company serves business and industry leaders nationally in areas including casualty insurance, employee benefits, captive insurance, risk management and loss control.

In more than a decade as chairman and CEO, Keough has used his executive position to help expand Holmes Murphy’s and the industry’s embrace of technology and startups that bring new ideas to the table.

Three years ago, Keough and Holmes Murphy co-launched BrokerTech Ventures (BTV), an incubator for broker-centric insurtech startups that also enables seed funding and access for startups to brokers, wholesalers, and carriers. M3 Insurance was the other co-founder of BTV, which now encompasses 15 superregional brokerage firms, 14 global insurance carriers and wholesalers and 48 insurtech startups, including many who have passed through BTV’s annual accelerator programs. BTV has also expanded its accelerator programs to Israel and Latin America.

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